Develop an iron clad ten year plan to take over and control your market. Differentiate your commodity through well targeted and aggressive marketing to teenagers and artists. Make everyone who uses your product appear to be unique. Understand that you have no control over the creation of slang and avoid using it all costs, but do not discourage anyone from every representing your brand.
Create advertising that fill in the blanks with people’s personal information purchased from Facebook. Make your press releases a series that both pleases newcomers, and rewards long time followers. As consensus reality changes you edit the press releases and repost them. Keep all versions of them available for consumption so that everyone can see the various stages and have a better understanding of the current version of your brand, and chose which parts they prefer to see.
Your company’s 3-D printer plastic cost fifteen dollars a tube more than the average. However, items constructed in your 3-D printers last five to ten times longer and can be printed in a color scale of 32 million colors while your competition can only print in 16 million colors. The commercial you create for the software to design and alter plans to printable objects shows only pictures of paintings by Leonardo DaVinci, Rembrandt Harmenszoon van Rijn, and Pablo Picasso followed by your company’s logo.